University of Alberta, Faculty of Kinesiology, Sport & Recreation
May 2017 - September 2017
The Ask
Brief: I worked as a Marketing and Communications intern with the University of Alberta's Faculty of Kinesiology, Sport and Recreation.
The Goal: Showcase opportunities both within and beyond the Faculty to prospective and current students.
The Work
Student & Alumni Profiles
-
One of my main projects was to design, format, and write the content for alumni, student, and professor profiles! The goal of these profiles was to promote courses, events, facilities and programs available through the faculty.
Convocation Feature
-
I also wrote this convocation feature about one student that had taken full advantage of her time in the faculty. The feature aimed to inform current and prospective students all of the opportunities in the faculty i.e. doing a semester abroad, conducting research & volunteering with clubs.
Recreation Guide
-
Working with their graphic designer, I developed both the marketing material and theme for the 2018 Spring & Summer Recreation Guide.
The Result
-
The student and alumni profiles I created have received more than 55,000 page visits since their implementation
-
The marketing material I made for the 2018 activity guide not only saw a 30% increase in engagement with social media followers, but also resulted in an 18% increase in registration for intramural sports and club sports.