Toronto City Rugby
January 2022- Present
The Ask
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Brief: I currently work as the digital media coordinator for Toronto City Rugby—a youth rugby organization. It is my role to oversee website updates and to create content for all social media platforms.
The Goal: Increase player registration by showcasing the value of the club and what opportunities they have to offer young athletes.
The Work
Showcasing Staff and Team Culture
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I created long and short form video content for Facebook, Tiktok, and Instagram to show off the highly qualified, experienced coaches as well as the fun, positive, hard-working team culture.
Highlighting Player Achievements
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To showcase what joining the Toronto City Rugby Club can offer to young athletes, I created video and photo content that highlighted impressive player achievements such as University level recruitment as well as scholarship opportunities.
TikTok Trends
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To grow the club's social media audience and generate more site traffic, I created videos for viral tiktok trends!
The Result
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Marketing strategies have increased player registration by 34%
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Social media content has increased the number of Instagram followers by 67%, and TikTok followers by 250%
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Website traffic has increased by 88%